John McDougall Site

How to Create a Podcast That Builds Authority

Podcast That Builds Authority

Podcasting has quickly become a popular marketing tool in recent years. More than half of the US population has listened to a podcast. 32% of Americans listen to podcasts at least once per month, and 22% listen to podcasts on a weekly basis. Podcasts have an edge over other distribution channels because of the way … Read more

How to Build Authority With Video Content

Build Authority With Video Content

It’s no secret that video content has been thriving over the last several years. There are no signs of this slowing down in the near future. Today, in 2021, approximately 82% of all web traffic is tied to video consumption. From news to entertainment and educational tools, the world is watching more videos online than … Read more