John McDougall

Below is part three of a podcast series that we recorded in order to create our book, Talk Marketing – How to Gain Authority and Expert Status, Even If No One Has Ever Heard of You. In this episode, John McDougall and John Maher talk about the various ways you can use your podcast content, … Read more

Below is part two of a podcast series that we recorded in order to create our book, Talk Marketing – How to Gain Authority and Expert Status, Even If No One Has Ever Heard of You. In this episode, John McDougall and John Maher explain how podcasting can help to generate text content for your … Read more

Below is part one of a podcast series that we recorded in order to create our book, Talk Marketing – How to Gain Authority and Expert Status, Even If No One Has Ever Heard of You. In this episode, John McDougall and John Maher give an introduction to Talk Marketing as a mechanism to create … Read more

What follows is the introduction to our forthcoming book, Talk Marketing – How to Gain Authority and Expert Status, Even If No One Has Ever Heard of You. As explained in this introduction, the book was written entirely by podcasting, and then cleaned up and edited into book form. You can do this too, and … Read more

Podcasting has quickly become a popular marketing tool in recent years. More than half of the US population has listened to a podcast. 32% of Americans listen to podcasts at least once per month, and 22% listen to podcasts on a weekly basis. Podcasts have an edge over other distribution channels because of the way … Read more

It’s no secret that video content has been thriving over the last several years. There are no signs of this slowing down in the near future. Today, in 2021, approximately 82% of all web traffic is tied to video consumption. From news to entertainment and educational tools, the world is watching more videos online than … Read more