Discover how your website, content and SEO can rise above the chaotic flurry of competitors.
Transition from weak marketing to being proud of your content, which gets lasting results, because it starts with your voice.
Leverage Your Knowledge – Reduce Wasted Time – Be Seen Online
Create a marketing engine
Simplify your process
Accelerate your results
Does Your Business Have A Consistent Marketing System?
Most businesses marketing self-destructs at scale.
Often this happens because the things that used to work no longer do – ESPECIALLY WITH SEO AND BLOGGING – but many agencies won’t reveal that, until it’s too late.
Inevitably, as you begin to realize your agency isn’t providing what you expected or you just don’t have time to do the writing or marketing tasks you had previously committed to doing, things fall apart.
With the new Talk Marketing Roadmap, we help you replace your weak marketing system with one that inspires you.
Using this approach, your business grows more quickly and so do your sales and profits.
Without a consistent flow of content that is based on your insight, you won’t get far, as you might have witnessed firsthand. Those with consistent content will rise to the top.
You can avoid the path to decline and instead unleash your own marketing system that once started will be nearly impossible to stop.
Talk Marketing Academy™ is our Flagship 12-month program. This is where we help you learn how to talk about your expertise and use it as the basis for an easy to implement but advanced content marketing and SEO platform.
Our Agency, Where This Brand New Program Started, Is Trusted By Hundreds of Services Firms And Top Level Media:
Do You Have...
- Knowledge to share?
- Limited time and budget but big marketing goals?
- Valuable experiences and insights?
- A personal, client or customer success story?
- Authority and credibility in your niche or a desire for building it?
- Lots of sales and marketing ideas but a lack of execution or accountability?
- Plenty of marketing questions with too many conflicting answers?
"
If you are looking to amplify your inbound marketing by doing the most important things first and based on a sound strategy, then this actionable guide is essential.
Anna Norregaard, Partner Executive
(about John’s book), HubSpot
Are you ready to gain clarity, consistency & new capabilities to grow your business?
If you’re ready, then here is your plan.
4 small steps that add up to one quantum leap...
STEP 1
Define Your Strategy
Select the right model and marketing mix, so you create a sustainable not a deteriorating system.
STEP 2
Pick You Positioning
The best way to get quick results is often by narrowing your focus.
STEP 3
Lead With Real Insights, Not B.S. Content
The NEW way is to build an archive of your knowledge before you let others build it with you.
STEP 4
Build A World Class Experience for your Customers.
The future you want is within your reach, if you consistently update your website in a way that makes you proud and that customers will be excited by.
Our agency’s system revealed:
Through the power of your voice, you can be a visible leader in your field, starting in two months or less.
Solve your content marketing problems once and for all using a step-by-step playbook, 26 years in the making.
Follow Our System and Become #1 in Your Niche.
You Deserve to Stand Out
We know how hard it can be to get noticed in a competitive world.
Our “on all cylinders”/ authority building process helps you optimize content across channels and leave competitors in the dust.
This works with or without an agency or chasing the latest marketing tactics.
What you will learn in this course and weekly coaching sessions.
Content Marketing, SEO and Website Authority
- How to use talk marketing so that by simply speaking into a microphone and or video camera you can get an incredible amount of deep content from your years of knowledge and turn it into blog posts, podcasts and/or video posts.
- If you feel like you don’t have enough time to do marketing, then this system will help you overcome the challenges of hiring writers who just don’t get it or agencies that aren’t pulling their weight.
- Confused about technology? You will learn about the most common website issues that will hold back your SEO from a technical perspective. Just writing weekly blog posts is not enough now that Google has extremely advanced algorithms.
- We will walk you through the essentials of selecting your website platform such as WordPress or the other options. From hosting and domain name issues to site speed and handling 301 redirects, which help you avoid website redesign disasters.
- We will make sure the technical foundation is laid properly by you and or your web developer before your content marketing and SEO can take off.
- Not sure how to pick keywords and key phrases? We will show you free and reasonably priced tools so that you are never guessing what you should be writing about. We have ultra-advanced options as well that use AI to uncover exactly why your competitors outrank you.
- Worried that this will only get you part way there and won’t produce high visibility? We will teach you how to focus on niches within your business where you can dominate in the search rankings, while eventually building a larger archive of content that ranks for a multitude of topics.
- You will also learn how to improve the persuasion of your website, so more people buy from you, regardless of what tactic you are doing.
- Are you wondering why your social media efforts seem to produce little results? We will unlock the secrets to a simple yet very powerful strategy they can help you use your authoritative content as the focus of your social efforts rather than letting an agency post about happy donut day. We will also give you insights on using paid social ads to promote your content.
Book, PR and Sales Authority
- Once we get your topics and content marketing rolling, ideally with podcasting and short videos mixed in with article writing, we will show you all the steps required to turn your volumes of content into powerful e-books that encourage people to contact you, even if they aren’t ready to hire you yet.
- We will share optional email marketing automation software, so you can follow up frequently and effortlessly with your new leads.
- After you get some e-books under your belt, you can learn some of the basics that go into doing a printed physical book based on your authoritative content rather than outsourcing to people they don’t really know the wealth of information inside you.
- Wondering how to pitch journalist to get featured in the media? We have basics on those techniques as well.
- And if you really want to get your sales ramped up using your new authority, we can show you how to use LinkedIn and LinkedIn sales navigator. This allows you to create useful messages for highly targeted prospects, using news about them, mixed with your relevant content.
Talk Marketing is based on over 26 years of testing, on hundreds of SEO and content marketing campaigns - many in extremely competitive industries
I have personally run hundreds of search engine optimization and content marketing campaigns since 1996, with fees as high as one million dollars over a three-year period. With my right hand man John Maher, we can guide you on a weekly basis to implement the things you learn in our online course.
Courses without weekly instruction are often meaningless because they sit on the shelf.
If you want to be top five in Google where 67% of the clicks are, you need real authority and positioning not an agency that turns out basic content.
It would cost you a small fortune to get this type of program done with an agency that knows as much as you do about your business. You can use this course to do it on your own or to build an archive of content that would allow an agency to do some of the heavy lifting for a much fairer price and with significantly better results.
If you’re facing these kinds of problems and you want direct guidance on how to do strategy and tactics properly, schedule a free 45 minute call with me and we can determine if there is a good fit and if we think we can help you.
Hear What Other People Are Saying About Our Training
John, I just wanted to thank you again for putting on such a great seminar yesterday, it was one of the better ones I have ever been to. I have already started the process of making videos/podcast to promote the firm, thanks again!
Andrew Hale, MBA
Vesey and Weeks CPA
Could you be our next success story?
Meet your teachers:
John D. McDougall
President and CEO
John McDougall is the founder of McDougall Interactive and author of a college text book on digital marketing.
John’s writing and digital marketing seminars have been featured in The New York Times, The Huffington Post, Forbes, HubSpot and more.
He has been helping companies like Arrow Electronics, MIT, Phillips Medical, BankFive, Pierce Atwood Law Firm and hundreds of others improve their SEO/website marketing for over two decades.
Having recent client success stories such as bank5connect.com that has been voted the 2nd best online only bank and being asked to write for the National Law Review, John has successfully refined his client focus and thought leadership.
Originally a media planner (1994), at McDougall Advertising the sixth largest advertising agency in Massachusetts, he was asked to head the Interactive Division during the dot-com boom (1995).
With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization.
John’s award winning book, Web Marketing On All Cylinders was a college text book at two colleges. He is also on several digital advisory boards for schools such as Brandeis and North Shore Community College, where he is a popular speaker.
His new book Content Marketing and SEO for Law Firms is receiving his praise since launching in January of 2020.
John and his agency are elite Google partners and have been invited; all expenses paid, to Google headquarters in 2012, 2013, 2014 and 2015.
John Maher
Director of Multimedia / Digital Marketing
John focuses on content development through podcasting and video, as well as being a lead strategy and technical executive for SEO clients.
John got his Search Engine Optimization training from nationally recognized Internet marketer Bruce Clay, and has spoken on SEO at numerous marketing venues, such as Salem State University and the North Shore Business Forum.
With a background in radio, he set up a podcasting studio at McDougall Interactive, and helps clients generate content through audio podcasts and video.
In his spare time, John enjoys spending time with his wife and four children, and is also an accomplished musician, playing piano, saxophone, guitar, and the occasional Irish whistle.
FAQ's
You get lifetime access to the Program materials including any future updates that are made to the training, tools and resources.
Coaching calls are held each week and are an open forum for you to get your questions answered. They are recorded, transcribed and made available after each session inside the Online Portal.
We provide daily support in Talk Marketing Academy community portal. Think of this like a Facebook group but far superior!
There are no membership fees or additional subscriptions. Your initial investment gives you lifetime access to the program materials and access to 12 months weekly coaching calls and the community.
You get complete access to the Talk Marketing Academy, along with 12-months support from our Talk Marketing Academy Community and Weekly Coaching calls.
Yes, you can add additional seats to the program. The only restriction is the individual must work for your business and not be a contractor or an outside agency.
At the end of your 12-month coaching term you have the option to renew for a further 12-months or exit. If you decide to leave you keep the program materials but are restricted from the coaching and community.
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