Strategy

In this podcast, John McDougall from Talk Marketing Academy talks with Mike Cappuccio, founder of N.E.T.R., Inc an HVAC company in Massachusetts. Mike explains how talk marketing has helped his company improve its website, position itself as a thought leader, and expand its business. Bottom line — he says, talk marketing makes their phone ring. … Read more

Below is part six of a podcast series that we recorded in order to create our book, Talk Marketing – How to Gain Authority and Expert Status, Even If No One Has Ever Heard of You. In this episode, John McDougall and John Maher talk about the Authority Content Flywheel, which utilizes SEO, blog posts, … Read more